Virtual Showcase allows consumer product companies to
share
their products online with national media outlets.
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Reporters benefit from new product information for features,
profiles and gift guides.
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Companies maximize their public
relations and advertising budget.
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No travel costs, just exposure to the right
reporters and editors in local, regional and
national media.
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Hyler Communications will
regularly contact reporters throughout the year, sharing
product information.
More than 250 reporters will receive direct company
product and contact information via the
Showcase.
Multiple news releases will be sent, along with direct
media calls throughout the year.
Here's a sample listing of media
outlets:
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Great Lakes
region:
- Chicago Tribune
- Chicago Sun Times
- Chicago Free Press
- Oprah Radio
- Chicago magazine
- Profile magazine (Chicago)
- Ebony magazine
- Milwaukee Journal Times
- BizTimes Milwaukee
- Milwaukee Business Journal
- Capital Times
- Wisconsin State Journal
- Corporate Report Wisconsin
- Green Bay Press Gazette
- Green Bay News Chronicle
- Cleveland Plain Dealer
- Cleveland Sun News
- Cincinnati Enquirer
- Columbus Dispatch
- Dayton Daily News
- Detroit News
- Detroit Free Press
- Indianapolis Star
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National media:
- New York Times
- New York Daily News
- New York Post
- Newsday
- Nickelodeon's GoCityKids
- O "The Oprah" magazine
- Real Simple
- USA Today
- Woman's Day
- Redbook
- Woman's World
- Every Day with Rachael Ray
- Family Circle
- Housekeeping Channel
- Ladies Home Journal
- NBC Today Show
- Parade
- Quick and Simple
- Wall Street Journal
- Thrillist
- Best Bites
- Self
- Lifetime TV.com
- Parenting
- Travel Girl
- Conde Nast Traveler
- Travel Chicks
- Associated Press
- UPI
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Consumer Product Showcase Fee
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The Beginnings
Hyler Communications introduced Wisconsin companies,
all manufacturers of consumer products, to major New York media in October 2009.
Shiraz Events hosted
The Holiday Lookbook
w hich
attracted major media outlets such as O “The Oprah” magazine, Redbook, Conde
Nast Traveler, Martha Stewart magazine, BetterTV,
Rachael Ray Show, Newsday, NBC and PBS. Style Guide
Bobbie Thomas hosted the event
(See
the video).
Participating companies met reporters and editors who
were seeking products to include in Holiday gift guides
and hot product lists nationwide. Sample of
participating companies and their products: Fiji water,
BOLT by Strattec Security Systems, and JCPenney.
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More about Hyler
Communications
Founded in 2001, Hyler Communications is based in
Mequon, WI.
Principal Lora Hyler has 25+ years of experience in
journalism, corporate communications and public
relations. Her expertise is in working with national,
regional and local reporters and editors to spotlight
consumer products and service companies in various
industries. Hyler has successfully brokered product
deals with major retailers such as QVC, Skymall and
Walgreens.com.
Client list includes: Idea Factory Inc.,
inventors of ProFloss Dental Waterjet, Finger-String,
Inc. inventors of Jenda lifetime voice calendar,
UW-Milwaukee, We Energies, and Sendik’s.
For more information,
www.hylercommunications.com.
More about
Shiraz Events
Founded in 2001, Shiraz Events
is based in New York, NY and Miami, Fla. Principal Shai
Tertner is originally from Israel and moved to New York
in 1998 to pursue his creative aspirations.
Client list
includes Baccarat, Jaguar, Absolut, Evian, Fortune
magazine, JCPenney, Pier 1 Imports, Swarovski, Ralph
Lauren, and Royal Shakespeare Theatre Company.
Sneak peek at Shiraz Events’ star-studded
Harper’s Bazaar 140th anniversary party.
For more
information,
wwww.shirazevents.com.
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